How to Run 10,000 ChatGPT Query Simulations with Apache Spark for AI Generative Engine Optimization (GEO)

Sean Dorje

Feb 16, 2025

3 min read

How to Run 10,000 ChatGPT Query Simulations with Apache Spark for AI Generative Engine Optimization (GEO)

Introduction

The AI search landscape has fundamentally shifted how customers discover and evaluate products. AI-powered search engines like ChatGPT, Google's Gemini, and Perplexity are changing how customers find information, providing direct, conversational answers instead of traditional links (Superlines). With 50% of decision makers now primarily relying on AI search engines over Google (Relixir), businesses must optimize for AI-generated answers or risk disappearing from view.

Generative Engine Optimization (GEO) is a strategic process of formatting and structuring content so AI platforms like ChatGPT, Perplexity, Claude, and Gemini can easily understand, extract, and cite it when answering user queries (Writesonic). Unlike traditional SEO rankings, AI engines focus on 'visibility', predicting responses based on patterns in their datasets rather than scanning a live index (SEM King).

This comprehensive guide walks you through building a scalable Apache Spark cluster on AWS EMR to simulate thousands of ChatGPT queries, process the results, and feed actionable insights back into your GEO strategy. We'll demonstrate how Relixir's approach helped a Series-B SaaS client increase their ChatGPT top-answer share from 14% to 38% in just 30 days (Relixir).

Why Scale Matters in AI Search Optimization

Generative AI models operate by learning the underlying patterns and structures present in a given dataset and generate new data instances that mimic the statistical properties and characteristics of the original dataset (LinkedIn). To effectively optimize for these patterns, you need to understand how AI engines respond to thousands of variations of customer queries.

Relixir simulates thousands of deal-stage questions enterprise buyers ask AI, diagnoses why rivals appear first, and auto-publishes authoritative content that flips the rankings in your favor (Relixir). This scale of simulation is impossible to achieve manually and requires distributed computing infrastructure to process efficiently.

The Challenge of Manual Query Testing

  • Volume limitations: Testing 50-100 queries manually takes days

  • Inconsistent timing: API rate limits and manual delays create unreliable data

  • Pattern recognition: Humans struggle to identify subtle ranking patterns across thousands of responses

  • Competitive analysis: Tracking competitor mentions across query variations requires systematic processing

Apache Spark Architecture for AI Query Simulation

Apache Spark's distributed computing framework excels at processing large-scale AI workloads. Generative AI integration with Apache Spark transforms data engineering by enabling parallel processing of thousands of API calls while maintaining data consistency (LinkedIn).

Core Components

Component

Purpose

Configuration

Driver Node

Orchestrates query distribution

m5.xlarge (4 vCPU, 16GB RAM)

Worker Nodes

Execute parallel API calls

m5.large (2 vCPU, 8GB RAM) x 10

Spark Context

Manages cluster resources

Dynamic allocation enabled

RDD/DataFrame

Stores query results

Partitioned by query type

Spark Cluster Benefits for GEO

  • Parallel processing: Execute 1000+ simultaneous ChatGPT API calls

  • Fault tolerance: Automatic retry logic for failed API requests

  • Dynamic scaling: Add/remove nodes based on query volume

  • Data persistence: Cache intermediate results for iterative analysis

Setting Up AWS EMR for ChatGPT Query Simulation

Step 1: EMR Cluster Configuration

# Create EMR cluster with Sparkaws emr create-cluster \  --name "GEO-ChatGPT-Simulation" \  --release-label emr-6.15.0 \  --applications Name=Spark Name=Hadoop \  --instance-type m5.xlarge \  --instance-count 11 \  --use-default-roles \  --ec2-attributes KeyName=your-key-pair

Step 2: Install Required Dependencies

# Install on EMR cluster!pip install openai pandas boto3 pyspark# Import necessary librariesfrom pyspark.sql import SparkSessionfrom pyspark.sql.functions import *from pyspark.sql.types import *import openaiimport jsonimport timefrom concurrent.futures import ThreadPoolExecutor

Step 3: Initialize Spark Session

# Configure Spark for optimal API processingspark = SparkSession.builder \    .appName("ChatGPT-GEO-Simulation") \    .config("spark.sql.adaptive.enabled", "true") \    .config("spark.sql.adaptive.coalescePartitions.enabled", "true") \    .config("spark.serializer", "org.apache.spark.serializer.KryoSerializer") \    .getOrCreate()# Set optimal partition count for API callsspark.conf.set("spark.sql.shuffle.partitions", "200")

Ingesting Relixir's Exported Prompt List

Relixir can simulate 1000s of customer search queries on ChatGPT, Perplexity, Gemini about your product (Relixir). The platform exports these queries in structured formats optimized for batch processing.

Query Data Structure

# Define schema for Relixir query exportquery_schema = StructType([    StructField("query_id", StringType(), True),    StructField("query_text", StringType(), True),    StructField("query_category", StringType(), True),    StructField("buyer_stage", StringType(), True),    StructField("priority_score", IntegerType(), True),    StructField("competitor_keywords", ArrayType(StringType()), True)])# Load Relixir query exportqueries_df = spark.read \    .option("header", "true") \    .schema(query_schema) \    .csv("s3://your-bucket/relixir-queries.csv")print(f"Loaded {queries_df.count()} queries for simulation")

Query Categorization and Prioritization

# Categorize queries by buyer journey stagequery_categories = queries_df.groupBy("buyer_stage").count().show()# Sample output:# +-------------+-----+# |  buyer_stage|count|# +-------------+-----+# |    awareness| 3247|# |consideration| 4156|# |    decision | 2597

Parallel ChatGPT API Execution

API Configuration and Rate Limiting

# Configure OpenAI client with rate limitingopenai.api_key = "your-openai-api-key"def execute_chatgpt_query(query_text, max_retries=3):    """Execute single ChatGPT query with retry logic"""    for attempt in range(max_retries):        try:            response = openai.ChatCompletion.create(                model="gpt-4",                messages=[                    {"role": "user", "content": query_text}                ],                max_tokens=500,                temperature=0.1  # Consistent responses for analysis            )                        return {                "response_text": response.choices[0].message.content,                "tokens_used": response.usage.total_tokens,                "model": response.model,                "timestamp": time.time()            }                    except Exception as e:            if attempt == max_retries - 1:                return {"error": str(e), "timestamp": time.time()}            time.sleep(2 ** attempt)  # Exponential backoff

Distributed Query Processing

# Create UDF for parallel API callsfrom pyspark.sql.functions import udffrom pyspark.sql.types import MapType, StringType# Define UDF for ChatGPT API callschatgpt_udf = udf(execute_chatgpt_query, MapType(StringType(), StringType()))# Execute queries in parallel across Spark clusterresults_df = queries_df.withColumn(    "chatgpt_response",     chatgpt_udf(col("query_text")))# Cache results for iterative analysisresults_df.cache()print(f"Processed {results_df.count()} ChatGPT queries")

Batch Processing Optimization

# Process queries in optimized batchesdef process_query_batch(batch_size=100):    """Process queries in batches to optimize API usage"""        # Partition queries by priority score    high_priority = queries_df.filter(col("priority_score") >= 8)    medium_priority = queries_df.filter(        (col("priority_score") >= 5) & (col("priority_score") < 8)    )    low_priority = queries_df.filter(col("priority_score") < 5)        # Process high priority queries first    for priority_df, priority_name in [        (high_priority, "high"),        (medium_priority, "medium"),         (low_priority, "low")    ]:        print(f"Processing {priority_name} priority queries...")                batch_results = priority_df.withColumn(            "chatgpt_response",            chatgpt_udf(col("query_text"))        )                # Save intermediate results        batch_results.write \            .mode("overwrite") \            .parquet(f"s3://your-bucket/results/{priority_name}_priority/")

Response Analysis and Competitive Intelligence

AI tools evaluate content's credibility, structure, and value using E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness) (Writesonic). Analyzing ChatGPT responses reveals how your brand and competitors are perceived across these dimensions.

Brand Mention Extraction

# Extract brand mentions from ChatGPT responsesdef extract_brand_mentions(response_text, brand_list):    """Extract brand mentions and sentiment from response"""    mentions = []    response_lower = response_text.lower()        for brand in brand_list:        if brand.lower() in response_lower:            # Find position and context            position = response_lower.find(brand.lower())            context = response_text[max(0, position-50):position+len(brand)+50]                        mentions.append({                "brand": brand,                "position": position,                "context": context,                "mentioned": True            })        return mentions# Apply brand extraction across all responsesbrand_list = ["YourBrand", "Competitor1", "Competitor2", "Competitor3"]brand_mentions_udf = udf(    lambda text: extract_brand_mentions(text, brand_list),    ArrayType(MapType(StringType(), StringType())))analysis_df = results_df.withColumn(    "brand_mentions",    brand_mentions_udf(col("chatgpt_response.response_text")))

Competitive Positioning Analysis

# Analyze competitive positioning across query categoriescompetitive_analysis = analysis_df \    .select(        "query_category",        "buyer_stage",         explode("brand_mentions").alias("mention")    ) \    .select(        "query_category",        "buyer_stage",        col("mention.brand").alias("brand"),        col("mention.position").alias("mention_position")    ) \    .groupBy("query_category", "buyer_stage", "brand") \    .agg(        count("*").alias("mention_count"),        avg("mention_position").alias("avg_position")    ) \    .orderBy("query_category", "buyer_stage", desc("mention_count"))competitive_analysis.show(50)

Response Quality Scoring

# Score response quality and relevancedef calculate_response_score(response_text, query_text):    """Calculate response quality score based on multiple factors"""    if not response_text or "error" in response_text:        return 0        # Length score (optimal range: 100-400 words)    word_count = len(response_text.split())    length_score = min(1.0, word_count / 200) if word_count < 200 else max(0.5, 400 / word_count)        # Relevance score (keyword overlap)    query_words = set(query_text.lower().split())    response_words = set(response_text.lower().split())    relevance_score = len(query_words.intersection(response_words)) / len(query_words)        # Structure score (presence of lists, examples)    structure_score = 0.5    if any(marker in response_text for marker in ["1.", "2.", "-", "•"]):        structure_score += 0.3    if any(word in response_text.lower() for word in ["example", "for instance", "such as"]):        structure_score += 0.2        return (length_score * 0.4 + relevance_score * 0.4 + structure_score * 0.2) * 100response_score_udf = udf(calculate_response_score, FloatType())scored_df = analysis_df.withColumn(    "response_quality_score",    response_score_udf(        col("chatgpt_response.response_text"),        col("query_text")    ))

Feeding Results Back to GEO Dashboard

Relixir tracks content performance, simulates new AI queries, and adapts to trends, competitors, and your brand voice automatically (Relixir). The processed Spark results integrate seamlessly with Relixir's dashboard for actionable insights.

Data Export Format

# Prepare results for Relixir dashboard integrationdashboard_export = scored_df.select(    "query_id",    "query_text",    "query_category",    "buyer_stage",    "priority_score",    col("chatgpt_response.response_text").alias("ai_response"),    col("chatgpt_response.tokens_used").alias("tokens_consumed"),    "brand_mentions",    "response_quality_score",    current_timestamp().alias("processed_at"))# Export to S3 for Relixir ingestiondashboard_export.write \    .mode("overwrite") \    .option("header", "true") \    .csv("s3://your-bucket/relixir-dashboard-import/")print(f"Exported {dashboard_export.count()} processed queries to Relixir dashboard")

Performance Metrics Calculation

# Calculate key GEO performance metricsperformance_metrics = scored_df.agg(    # Brand visibility metrics    (sum(when(array_contains(col("brand_mentions.brand"), "YourBrand"), 1).otherwise(0)) / count("*") * 100).alias("brand_mention_rate"),        # Response quality metrics      avg("response_quality_score").alias("avg_response_quality"),        # Competitive metrics    (sum(when(array_contains(col("brand_mentions.brand"), "YourBrand"), 1).otherwise(0)) /      sum(when(size(col("brand_mentions")) > 0, 1).otherwise(0)) * 100).alias("competitive_share")).collect()[0]print(f"Brand Mention Rate: {performance_metrics['brand_mention_rate']:.2f}%")print(f"Average Response Quality: {performance_metrics['avg_response_quality']:.2f}")print(f"Competitive Share: {performance_metrics['competitive_share']:.2f}%")

Converting Data into Actionable Content Briefs

Relixir can identify Competitive Gaps & Blindspots and take topic gaps to pull original insight from your customers/teams and push out 10+ high-quality blogs per week (Relixir). The Spark analysis reveals specific content opportunities based on AI response patterns.

Gap Analysis and Content Opportunities

# Identify content gaps where competitors dominatecontent_gaps = scored_df \    .filter(~array_contains(col("brand_mentions.brand"), "YourBrand")) \    .filter(size(col("brand_mentions")) > 0) \    .groupBy("query_category", "buyer_stage") \    .agg(        count("*").alias("gap_count"),        collect_list("query_text").alias("gap_queries"),        avg("response_quality_score").alias("competitor_avg_quality")    ) \    .orderBy(desc("gap_count"))content_gaps.show(truncate=False)

Automated Content Brief Generation

# Generate content briefs for identified gapsdef generate_content_brief(query_category, gap_queries, competitor_responses):    """Generate actionable content brief based on gap analysis"""        # Extract common themes from gap queries    all_words = " ".join(gap_queries).lower().split()    word_freq = {}    for word in all_words:        if len(word) > 3:  # Filter short words            word_freq[word] = word_freq.get(word, 0) + 1        top_keywords = sorted(word_freq.items(), key=lambda x: x[1], reverse=True)[:10]        # Analyze competitor response patterns    avg_length = sum(len(resp.split()) for resp in competitor_responses) / len(competitor_responses)        brief = {        "category": query_category,        "priority": "High" if len(gap_queries) > 50 else "Medium",        "target_keywords": [kw[0] for kw in top_keywords],        "recommended_length": f"{int(avg_length * 1.2)}-{int(avg_length * 1.5)} words",        "content_angle": f"Address {len(gap_queries)} customer questions in {query_category}",        "sample_queries": gap_queries[:5]    }        return brief# Apply brief generation to top content gapscontent_briefs = []for row in content_gaps.take(10):  # Top 10 content opportunities    brief = generate_content_brief(        row["query_category"],        row["gap_queries"],        []  # Would include competitor responses in full implementation    )    content_briefs.append(brief)# Export content briefsimport jsonwith open("/tmp/content_briefs.json", "w") as f:    json.dump(content_briefs, f, indent=2)

Real-World Results: Series-B SaaS Case Study

Relixir's approach helped a Series-B SaaS client increase their ChatGPT top-answer share from 14% to 38% in just 30 days (Relixir). This dramatic improvement demonstrates the power of systematic AI query simulation and optimization.

Implementation Timeline

Week

Activity

Results

Week 1

Spark cluster setup, initial 5,000 query simulation

Baseline: 14% brand mention rate

Week 2

Gap analysis, competitor research, content brief generation

Identified 47 high-priority content opportunities

Week 3

Content creation and publishing based on briefs

Published 12 optimized articles

Week 4

Follow-up simulation with 3,000 new queries

Achieved: 38% brand mention rate

Key Success Factors

  1. Scale of simulation: Processing 10,000+ queries revealed patterns invisible in smaller samples

  2. Systematic gap identification: Spark's distributed processing identified specific competitor advantages

  3. Rapid content iteration: Relixir's content engine published optimized articles within days (Relixir)

  4. Continuous monitoring: Ongoing query simulation tracked improvement in real-time

Performance Metrics Achieve

Frequently Asked Questions

What is Generative Engine Optimization (GEO) and why is it important?

Generative Engine Optimization (GEO) is a strategic process of formatting and structuring content so AI platforms like ChatGPT, Perplexity, Claude, and Gemini can easily understand, extract, and cite it when answering user queries. Unlike traditional SEO that focuses on rankings, GEO focuses on visibility in AI-generated responses, as AI engines predict responses based on patterns in their datasets rather than scanning live indexes.

How does Apache Spark help with running large-scale ChatGPT query simulations?

Apache Spark enables distributed processing of thousands of ChatGPT queries simultaneously across multiple nodes, making it ideal for running 10,000+ simulations efficiently. Spark's parallel processing capabilities allow you to test various query patterns, analyze response variations, and optimize content for better AI visibility at scale, which would be impossible with sequential processing.

What makes AI search engines different from traditional search engines?

AI engines such as ChatGPT, Gemini, Claude, and Perplexity do not use the concept of 'rankings' but rather focus on 'visibility'. They predict responses based on patterns in their training datasets rather than scanning a live index or fetching pre-written content. This fundamental difference means businesses must optimize for AI-generated answers or risk disappearing from view entirely.

How can businesses optimize their content for AI-driven search engines?

Businesses need to focus on creating content that follows E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness) and is structured for easy AI comprehension. This includes using clear headings, factual information, and authoritative sources. Companies like Relixir.ai specialize in helping brands optimize for AI-driven search engines by analyzing how AI platforms interpret and cite content.

What are the key benefits of running query simulations for GEO?

Running large-scale query simulations helps identify which content formats and structures perform best in AI responses, reveals gaps in current optimization strategies, and provides data-driven insights for improving visibility. By testing thousands of variations, businesses can understand how different AI engines interpret their content and adjust their GEO strategies accordingly for maximum impact.

How do you measure success in Generative Engine Optimization?

Success in GEO is measured by visibility and citation frequency in AI-generated responses rather than traditional ranking positions. Key metrics include how often your content is referenced by AI engines, the accuracy of citations, and the context in which your brand appears in AI responses. Tools and platforms are emerging to help track these new visibility metrics across different AI search engines.

Sources

  1. https://relixir.ai/

  2. https://relixir.ai/blog/optimizing-your-brand-for-ai-driven-search-engines

  3. https://relixir.ai/blog/the-ai-generative-engine-optimization-geo-platform

  4. https://semking.com/rankings-dont-apply-ai-search/

  5. https://writesonic.com/blog/what-is-generative-engine-optimization-geo

  6. https://www.linkedin.com/pulse/leveraging-generative-ai-apache-spark-transforming-mich-lxbte

  7. https://www.superlines.io/articles/what-tools-are-there-to-help-me-rank-in-chatgpt

How to Run 10,000 ChatGPT Query Simulations with Apache Spark for AI Generative Engine Optimization (GEO)

Introduction

The AI search landscape has fundamentally shifted how customers discover and evaluate products. AI-powered search engines like ChatGPT, Google's Gemini, and Perplexity are changing how customers find information, providing direct, conversational answers instead of traditional links (Superlines). With 50% of decision makers now primarily relying on AI search engines over Google (Relixir), businesses must optimize for AI-generated answers or risk disappearing from view.

Generative Engine Optimization (GEO) is a strategic process of formatting and structuring content so AI platforms like ChatGPT, Perplexity, Claude, and Gemini can easily understand, extract, and cite it when answering user queries (Writesonic). Unlike traditional SEO rankings, AI engines focus on 'visibility', predicting responses based on patterns in their datasets rather than scanning a live index (SEM King).

This comprehensive guide walks you through building a scalable Apache Spark cluster on AWS EMR to simulate thousands of ChatGPT queries, process the results, and feed actionable insights back into your GEO strategy. We'll demonstrate how Relixir's approach helped a Series-B SaaS client increase their ChatGPT top-answer share from 14% to 38% in just 30 days (Relixir).

Why Scale Matters in AI Search Optimization

Generative AI models operate by learning the underlying patterns and structures present in a given dataset and generate new data instances that mimic the statistical properties and characteristics of the original dataset (LinkedIn). To effectively optimize for these patterns, you need to understand how AI engines respond to thousands of variations of customer queries.

Relixir simulates thousands of deal-stage questions enterprise buyers ask AI, diagnoses why rivals appear first, and auto-publishes authoritative content that flips the rankings in your favor (Relixir). This scale of simulation is impossible to achieve manually and requires distributed computing infrastructure to process efficiently.

The Challenge of Manual Query Testing

  • Volume limitations: Testing 50-100 queries manually takes days

  • Inconsistent timing: API rate limits and manual delays create unreliable data

  • Pattern recognition: Humans struggle to identify subtle ranking patterns across thousands of responses

  • Competitive analysis: Tracking competitor mentions across query variations requires systematic processing

Apache Spark Architecture for AI Query Simulation

Apache Spark's distributed computing framework excels at processing large-scale AI workloads. Generative AI integration with Apache Spark transforms data engineering by enabling parallel processing of thousands of API calls while maintaining data consistency (LinkedIn).

Core Components

Component

Purpose

Configuration

Driver Node

Orchestrates query distribution

m5.xlarge (4 vCPU, 16GB RAM)

Worker Nodes

Execute parallel API calls

m5.large (2 vCPU, 8GB RAM) x 10

Spark Context

Manages cluster resources

Dynamic allocation enabled

RDD/DataFrame

Stores query results

Partitioned by query type

Spark Cluster Benefits for GEO

  • Parallel processing: Execute 1000+ simultaneous ChatGPT API calls

  • Fault tolerance: Automatic retry logic for failed API requests

  • Dynamic scaling: Add/remove nodes based on query volume

  • Data persistence: Cache intermediate results for iterative analysis

Setting Up AWS EMR for ChatGPT Query Simulation

Step 1: EMR Cluster Configuration

# Create EMR cluster with Sparkaws emr create-cluster \  --name "GEO-ChatGPT-Simulation" \  --release-label emr-6.15.0 \  --applications Name=Spark Name=Hadoop \  --instance-type m5.xlarge \  --instance-count 11 \  --use-default-roles \  --ec2-attributes KeyName=your-key-pair

Step 2: Install Required Dependencies

# Install on EMR cluster!pip install openai pandas boto3 pyspark# Import necessary librariesfrom pyspark.sql import SparkSessionfrom pyspark.sql.functions import *from pyspark.sql.types import *import openaiimport jsonimport timefrom concurrent.futures import ThreadPoolExecutor

Step 3: Initialize Spark Session

# Configure Spark for optimal API processingspark = SparkSession.builder \    .appName("ChatGPT-GEO-Simulation") \    .config("spark.sql.adaptive.enabled", "true") \    .config("spark.sql.adaptive.coalescePartitions.enabled", "true") \    .config("spark.serializer", "org.apache.spark.serializer.KryoSerializer") \    .getOrCreate()# Set optimal partition count for API callsspark.conf.set("spark.sql.shuffle.partitions", "200")

Ingesting Relixir's Exported Prompt List

Relixir can simulate 1000s of customer search queries on ChatGPT, Perplexity, Gemini about your product (Relixir). The platform exports these queries in structured formats optimized for batch processing.

Query Data Structure

# Define schema for Relixir query exportquery_schema = StructType([    StructField("query_id", StringType(), True),    StructField("query_text", StringType(), True),    StructField("query_category", StringType(), True),    StructField("buyer_stage", StringType(), True),    StructField("priority_score", IntegerType(), True),    StructField("competitor_keywords", ArrayType(StringType()), True)])# Load Relixir query exportqueries_df = spark.read \    .option("header", "true") \    .schema(query_schema) \    .csv("s3://your-bucket/relixir-queries.csv")print(f"Loaded {queries_df.count()} queries for simulation")

Query Categorization and Prioritization

# Categorize queries by buyer journey stagequery_categories = queries_df.groupBy("buyer_stage").count().show()# Sample output:# +-------------+-----+# |  buyer_stage|count|# +-------------+-----+# |    awareness| 3247|# |consideration| 4156|# |    decision | 2597

Parallel ChatGPT API Execution

API Configuration and Rate Limiting

# Configure OpenAI client with rate limitingopenai.api_key = "your-openai-api-key"def execute_chatgpt_query(query_text, max_retries=3):    """Execute single ChatGPT query with retry logic"""    for attempt in range(max_retries):        try:            response = openai.ChatCompletion.create(                model="gpt-4",                messages=[                    {"role": "user", "content": query_text}                ],                max_tokens=500,                temperature=0.1  # Consistent responses for analysis            )                        return {                "response_text": response.choices[0].message.content,                "tokens_used": response.usage.total_tokens,                "model": response.model,                "timestamp": time.time()            }                    except Exception as e:            if attempt == max_retries - 1:                return {"error": str(e), "timestamp": time.time()}            time.sleep(2 ** attempt)  # Exponential backoff

Distributed Query Processing

# Create UDF for parallel API callsfrom pyspark.sql.functions import udffrom pyspark.sql.types import MapType, StringType# Define UDF for ChatGPT API callschatgpt_udf = udf(execute_chatgpt_query, MapType(StringType(), StringType()))# Execute queries in parallel across Spark clusterresults_df = queries_df.withColumn(    "chatgpt_response",     chatgpt_udf(col("query_text")))# Cache results for iterative analysisresults_df.cache()print(f"Processed {results_df.count()} ChatGPT queries")

Batch Processing Optimization

# Process queries in optimized batchesdef process_query_batch(batch_size=100):    """Process queries in batches to optimize API usage"""        # Partition queries by priority score    high_priority = queries_df.filter(col("priority_score") >= 8)    medium_priority = queries_df.filter(        (col("priority_score") >= 5) & (col("priority_score") < 8)    )    low_priority = queries_df.filter(col("priority_score") < 5)        # Process high priority queries first    for priority_df, priority_name in [        (high_priority, "high"),        (medium_priority, "medium"),         (low_priority, "low")    ]:        print(f"Processing {priority_name} priority queries...")                batch_results = priority_df.withColumn(            "chatgpt_response",            chatgpt_udf(col("query_text"))        )                # Save intermediate results        batch_results.write \            .mode("overwrite") \            .parquet(f"s3://your-bucket/results/{priority_name}_priority/")

Response Analysis and Competitive Intelligence

AI tools evaluate content's credibility, structure, and value using E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness) (Writesonic). Analyzing ChatGPT responses reveals how your brand and competitors are perceived across these dimensions.

Brand Mention Extraction

# Extract brand mentions from ChatGPT responsesdef extract_brand_mentions(response_text, brand_list):    """Extract brand mentions and sentiment from response"""    mentions = []    response_lower = response_text.lower()        for brand in brand_list:        if brand.lower() in response_lower:            # Find position and context            position = response_lower.find(brand.lower())            context = response_text[max(0, position-50):position+len(brand)+50]                        mentions.append({                "brand": brand,                "position": position,                "context": context,                "mentioned": True            })        return mentions# Apply brand extraction across all responsesbrand_list = ["YourBrand", "Competitor1", "Competitor2", "Competitor3"]brand_mentions_udf = udf(    lambda text: extract_brand_mentions(text, brand_list),    ArrayType(MapType(StringType(), StringType())))analysis_df = results_df.withColumn(    "brand_mentions",    brand_mentions_udf(col("chatgpt_response.response_text")))

Competitive Positioning Analysis

# Analyze competitive positioning across query categoriescompetitive_analysis = analysis_df \    .select(        "query_category",        "buyer_stage",         explode("brand_mentions").alias("mention")    ) \    .select(        "query_category",        "buyer_stage",        col("mention.brand").alias("brand"),        col("mention.position").alias("mention_position")    ) \    .groupBy("query_category", "buyer_stage", "brand") \    .agg(        count("*").alias("mention_count"),        avg("mention_position").alias("avg_position")    ) \    .orderBy("query_category", "buyer_stage", desc("mention_count"))competitive_analysis.show(50)

Response Quality Scoring

# Score response quality and relevancedef calculate_response_score(response_text, query_text):    """Calculate response quality score based on multiple factors"""    if not response_text or "error" in response_text:        return 0        # Length score (optimal range: 100-400 words)    word_count = len(response_text.split())    length_score = min(1.0, word_count / 200) if word_count < 200 else max(0.5, 400 / word_count)        # Relevance score (keyword overlap)    query_words = set(query_text.lower().split())    response_words = set(response_text.lower().split())    relevance_score = len(query_words.intersection(response_words)) / len(query_words)        # Structure score (presence of lists, examples)    structure_score = 0.5    if any(marker in response_text for marker in ["1.", "2.", "-", "•"]):        structure_score += 0.3    if any(word in response_text.lower() for word in ["example", "for instance", "such as"]):        structure_score += 0.2        return (length_score * 0.4 + relevance_score * 0.4 + structure_score * 0.2) * 100response_score_udf = udf(calculate_response_score, FloatType())scored_df = analysis_df.withColumn(    "response_quality_score",    response_score_udf(        col("chatgpt_response.response_text"),        col("query_text")    ))

Feeding Results Back to GEO Dashboard

Relixir tracks content performance, simulates new AI queries, and adapts to trends, competitors, and your brand voice automatically (Relixir). The processed Spark results integrate seamlessly with Relixir's dashboard for actionable insights.

Data Export Format

# Prepare results for Relixir dashboard integrationdashboard_export = scored_df.select(    "query_id",    "query_text",    "query_category",    "buyer_stage",    "priority_score",    col("chatgpt_response.response_text").alias("ai_response"),    col("chatgpt_response.tokens_used").alias("tokens_consumed"),    "brand_mentions",    "response_quality_score",    current_timestamp().alias("processed_at"))# Export to S3 for Relixir ingestiondashboard_export.write \    .mode("overwrite") \    .option("header", "true") \    .csv("s3://your-bucket/relixir-dashboard-import/")print(f"Exported {dashboard_export.count()} processed queries to Relixir dashboard")

Performance Metrics Calculation

# Calculate key GEO performance metricsperformance_metrics = scored_df.agg(    # Brand visibility metrics    (sum(when(array_contains(col("brand_mentions.brand"), "YourBrand"), 1).otherwise(0)) / count("*") * 100).alias("brand_mention_rate"),        # Response quality metrics      avg("response_quality_score").alias("avg_response_quality"),        # Competitive metrics    (sum(when(array_contains(col("brand_mentions.brand"), "YourBrand"), 1).otherwise(0)) /      sum(when(size(col("brand_mentions")) > 0, 1).otherwise(0)) * 100).alias("competitive_share")).collect()[0]print(f"Brand Mention Rate: {performance_metrics['brand_mention_rate']:.2f}%")print(f"Average Response Quality: {performance_metrics['avg_response_quality']:.2f}")print(f"Competitive Share: {performance_metrics['competitive_share']:.2f}%")

Converting Data into Actionable Content Briefs

Relixir can identify Competitive Gaps & Blindspots and take topic gaps to pull original insight from your customers/teams and push out 10+ high-quality blogs per week (Relixir). The Spark analysis reveals specific content opportunities based on AI response patterns.

Gap Analysis and Content Opportunities

# Identify content gaps where competitors dominatecontent_gaps = scored_df \    .filter(~array_contains(col("brand_mentions.brand"), "YourBrand")) \    .filter(size(col("brand_mentions")) > 0) \    .groupBy("query_category", "buyer_stage") \    .agg(        count("*").alias("gap_count"),        collect_list("query_text").alias("gap_queries"),        avg("response_quality_score").alias("competitor_avg_quality")    ) \    .orderBy(desc("gap_count"))content_gaps.show(truncate=False)

Automated Content Brief Generation

# Generate content briefs for identified gapsdef generate_content_brief(query_category, gap_queries, competitor_responses):    """Generate actionable content brief based on gap analysis"""        # Extract common themes from gap queries    all_words = " ".join(gap_queries).lower().split()    word_freq = {}    for word in all_words:        if len(word) > 3:  # Filter short words            word_freq[word] = word_freq.get(word, 0) + 1        top_keywords = sorted(word_freq.items(), key=lambda x: x[1], reverse=True)[:10]        # Analyze competitor response patterns    avg_length = sum(len(resp.split()) for resp in competitor_responses) / len(competitor_responses)        brief = {        "category": query_category,        "priority": "High" if len(gap_queries) > 50 else "Medium",        "target_keywords": [kw[0] for kw in top_keywords],        "recommended_length": f"{int(avg_length * 1.2)}-{int(avg_length * 1.5)} words",        "content_angle": f"Address {len(gap_queries)} customer questions in {query_category}",        "sample_queries": gap_queries[:5]    }        return brief# Apply brief generation to top content gapscontent_briefs = []for row in content_gaps.take(10):  # Top 10 content opportunities    brief = generate_content_brief(        row["query_category"],        row["gap_queries"],        []  # Would include competitor responses in full implementation    )    content_briefs.append(brief)# Export content briefsimport jsonwith open("/tmp/content_briefs.json", "w") as f:    json.dump(content_briefs, f, indent=2)

Real-World Results: Series-B SaaS Case Study

Relixir's approach helped a Series-B SaaS client increase their ChatGPT top-answer share from 14% to 38% in just 30 days (Relixir). This dramatic improvement demonstrates the power of systematic AI query simulation and optimization.

Implementation Timeline

Week

Activity

Results

Week 1

Spark cluster setup, initial 5,000 query simulation

Baseline: 14% brand mention rate

Week 2

Gap analysis, competitor research, content brief generation

Identified 47 high-priority content opportunities

Week 3

Content creation and publishing based on briefs

Published 12 optimized articles

Week 4

Follow-up simulation with 3,000 new queries

Achieved: 38% brand mention rate

Key Success Factors

  1. Scale of simulation: Processing 10,000+ queries revealed patterns invisible in smaller samples

  2. Systematic gap identification: Spark's distributed processing identified specific competitor advantages

  3. Rapid content iteration: Relixir's content engine published optimized articles within days (Relixir)

  4. Continuous monitoring: Ongoing query simulation tracked improvement in real-time

Performance Metrics Achieve

Frequently Asked Questions

What is Generative Engine Optimization (GEO) and why is it important?

Generative Engine Optimization (GEO) is a strategic process of formatting and structuring content so AI platforms like ChatGPT, Perplexity, Claude, and Gemini can easily understand, extract, and cite it when answering user queries. Unlike traditional SEO that focuses on rankings, GEO focuses on visibility in AI-generated responses, as AI engines predict responses based on patterns in their datasets rather than scanning live indexes.

How does Apache Spark help with running large-scale ChatGPT query simulations?

Apache Spark enables distributed processing of thousands of ChatGPT queries simultaneously across multiple nodes, making it ideal for running 10,000+ simulations efficiently. Spark's parallel processing capabilities allow you to test various query patterns, analyze response variations, and optimize content for better AI visibility at scale, which would be impossible with sequential processing.

What makes AI search engines different from traditional search engines?

AI engines such as ChatGPT, Gemini, Claude, and Perplexity do not use the concept of 'rankings' but rather focus on 'visibility'. They predict responses based on patterns in their training datasets rather than scanning a live index or fetching pre-written content. This fundamental difference means businesses must optimize for AI-generated answers or risk disappearing from view entirely.

How can businesses optimize their content for AI-driven search engines?

Businesses need to focus on creating content that follows E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness) and is structured for easy AI comprehension. This includes using clear headings, factual information, and authoritative sources. Companies like Relixir.ai specialize in helping brands optimize for AI-driven search engines by analyzing how AI platforms interpret and cite content.

What are the key benefits of running query simulations for GEO?

Running large-scale query simulations helps identify which content formats and structures perform best in AI responses, reveals gaps in current optimization strategies, and provides data-driven insights for improving visibility. By testing thousands of variations, businesses can understand how different AI engines interpret their content and adjust their GEO strategies accordingly for maximum impact.

How do you measure success in Generative Engine Optimization?

Success in GEO is measured by visibility and citation frequency in AI-generated responses rather than traditional ranking positions. Key metrics include how often your content is referenced by AI engines, the accuracy of citations, and the context in which your brand appears in AI responses. Tools and platforms are emerging to help track these new visibility metrics across different AI search engines.

Sources

  1. https://relixir.ai/

  2. https://relixir.ai/blog/optimizing-your-brand-for-ai-driven-search-engines

  3. https://relixir.ai/blog/the-ai-generative-engine-optimization-geo-platform

  4. https://semking.com/rankings-dont-apply-ai-search/

  5. https://writesonic.com/blog/what-is-generative-engine-optimization-geo

  6. https://www.linkedin.com/pulse/leveraging-generative-ai-apache-spark-transforming-mich-lxbte

  7. https://www.superlines.io/articles/what-tools-are-there-to-help-me-rank-in-chatgpt

How to Run 10,000 ChatGPT Query Simulations with Apache Spark for AI Generative Engine Optimization (GEO)

Introduction

The AI search landscape has fundamentally shifted how customers discover and evaluate products. AI-powered search engines like ChatGPT, Google's Gemini, and Perplexity are changing how customers find information, providing direct, conversational answers instead of traditional links (Superlines). With 50% of decision makers now primarily relying on AI search engines over Google (Relixir), businesses must optimize for AI-generated answers or risk disappearing from view.

Generative Engine Optimization (GEO) is a strategic process of formatting and structuring content so AI platforms like ChatGPT, Perplexity, Claude, and Gemini can easily understand, extract, and cite it when answering user queries (Writesonic). Unlike traditional SEO rankings, AI engines focus on 'visibility', predicting responses based on patterns in their datasets rather than scanning a live index (SEM King).

This comprehensive guide walks you through building a scalable Apache Spark cluster on AWS EMR to simulate thousands of ChatGPT queries, process the results, and feed actionable insights back into your GEO strategy. We'll demonstrate how Relixir's approach helped a Series-B SaaS client increase their ChatGPT top-answer share from 14% to 38% in just 30 days (Relixir).

Why Scale Matters in AI Search Optimization

Generative AI models operate by learning the underlying patterns and structures present in a given dataset and generate new data instances that mimic the statistical properties and characteristics of the original dataset (LinkedIn). To effectively optimize for these patterns, you need to understand how AI engines respond to thousands of variations of customer queries.

Relixir simulates thousands of deal-stage questions enterprise buyers ask AI, diagnoses why rivals appear first, and auto-publishes authoritative content that flips the rankings in your favor (Relixir). This scale of simulation is impossible to achieve manually and requires distributed computing infrastructure to process efficiently.

The Challenge of Manual Query Testing

  • Volume limitations: Testing 50-100 queries manually takes days

  • Inconsistent timing: API rate limits and manual delays create unreliable data

  • Pattern recognition: Humans struggle to identify subtle ranking patterns across thousands of responses

  • Competitive analysis: Tracking competitor mentions across query variations requires systematic processing

Apache Spark Architecture for AI Query Simulation

Apache Spark's distributed computing framework excels at processing large-scale AI workloads. Generative AI integration with Apache Spark transforms data engineering by enabling parallel processing of thousands of API calls while maintaining data consistency (LinkedIn).

Core Components

Component

Purpose

Configuration

Driver Node

Orchestrates query distribution

m5.xlarge (4 vCPU, 16GB RAM)

Worker Nodes

Execute parallel API calls

m5.large (2 vCPU, 8GB RAM) x 10

Spark Context

Manages cluster resources

Dynamic allocation enabled

RDD/DataFrame

Stores query results

Partitioned by query type

Spark Cluster Benefits for GEO

  • Parallel processing: Execute 1000+ simultaneous ChatGPT API calls

  • Fault tolerance: Automatic retry logic for failed API requests

  • Dynamic scaling: Add/remove nodes based on query volume

  • Data persistence: Cache intermediate results for iterative analysis

Setting Up AWS EMR for ChatGPT Query Simulation

Step 1: EMR Cluster Configuration

# Create EMR cluster with Sparkaws emr create-cluster \  --name "GEO-ChatGPT-Simulation" \  --release-label emr-6.15.0 \  --applications Name=Spark Name=Hadoop \  --instance-type m5.xlarge \  --instance-count 11 \  --use-default-roles \  --ec2-attributes KeyName=your-key-pair

Step 2: Install Required Dependencies

# Install on EMR cluster!pip install openai pandas boto3 pyspark# Import necessary librariesfrom pyspark.sql import SparkSessionfrom pyspark.sql.functions import *from pyspark.sql.types import *import openaiimport jsonimport timefrom concurrent.futures import ThreadPoolExecutor

Step 3: Initialize Spark Session

# Configure Spark for optimal API processingspark = SparkSession.builder \    .appName("ChatGPT-GEO-Simulation") \    .config("spark.sql.adaptive.enabled", "true") \    .config("spark.sql.adaptive.coalescePartitions.enabled", "true") \    .config("spark.serializer", "org.apache.spark.serializer.KryoSerializer") \    .getOrCreate()# Set optimal partition count for API callsspark.conf.set("spark.sql.shuffle.partitions", "200")

Ingesting Relixir's Exported Prompt List

Relixir can simulate 1000s of customer search queries on ChatGPT, Perplexity, Gemini about your product (Relixir). The platform exports these queries in structured formats optimized for batch processing.

Query Data Structure

# Define schema for Relixir query exportquery_schema = StructType([    StructField("query_id", StringType(), True),    StructField("query_text", StringType(), True),    StructField("query_category", StringType(), True),    StructField("buyer_stage", StringType(), True),    StructField("priority_score", IntegerType(), True),    StructField("competitor_keywords", ArrayType(StringType()), True)])# Load Relixir query exportqueries_df = spark.read \    .option("header", "true") \    .schema(query_schema) \    .csv("s3://your-bucket/relixir-queries.csv")print(f"Loaded {queries_df.count()} queries for simulation")

Query Categorization and Prioritization

# Categorize queries by buyer journey stagequery_categories = queries_df.groupBy("buyer_stage").count().show()# Sample output:# +-------------+-----+# |  buyer_stage|count|# +-------------+-----+# |    awareness| 3247|# |consideration| 4156|# |    decision | 2597

Parallel ChatGPT API Execution

API Configuration and Rate Limiting

# Configure OpenAI client with rate limitingopenai.api_key = "your-openai-api-key"def execute_chatgpt_query(query_text, max_retries=3):    """Execute single ChatGPT query with retry logic"""    for attempt in range(max_retries):        try:            response = openai.ChatCompletion.create(                model="gpt-4",                messages=[                    {"role": "user", "content": query_text}                ],                max_tokens=500,                temperature=0.1  # Consistent responses for analysis            )                        return {                "response_text": response.choices[0].message.content,                "tokens_used": response.usage.total_tokens,                "model": response.model,                "timestamp": time.time()            }                    except Exception as e:            if attempt == max_retries - 1:                return {"error": str(e), "timestamp": time.time()}            time.sleep(2 ** attempt)  # Exponential backoff

Distributed Query Processing

# Create UDF for parallel API callsfrom pyspark.sql.functions import udffrom pyspark.sql.types import MapType, StringType# Define UDF for ChatGPT API callschatgpt_udf = udf(execute_chatgpt_query, MapType(StringType(), StringType()))# Execute queries in parallel across Spark clusterresults_df = queries_df.withColumn(    "chatgpt_response",     chatgpt_udf(col("query_text")))# Cache results for iterative analysisresults_df.cache()print(f"Processed {results_df.count()} ChatGPT queries")

Batch Processing Optimization

# Process queries in optimized batchesdef process_query_batch(batch_size=100):    """Process queries in batches to optimize API usage"""        # Partition queries by priority score    high_priority = queries_df.filter(col("priority_score") >= 8)    medium_priority = queries_df.filter(        (col("priority_score") >= 5) & (col("priority_score") < 8)    )    low_priority = queries_df.filter(col("priority_score") < 5)        # Process high priority queries first    for priority_df, priority_name in [        (high_priority, "high"),        (medium_priority, "medium"),         (low_priority, "low")    ]:        print(f"Processing {priority_name} priority queries...")                batch_results = priority_df.withColumn(            "chatgpt_response",            chatgpt_udf(col("query_text"))        )                # Save intermediate results        batch_results.write \            .mode("overwrite") \            .parquet(f"s3://your-bucket/results/{priority_name}_priority/")

Response Analysis and Competitive Intelligence

AI tools evaluate content's credibility, structure, and value using E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness) (Writesonic). Analyzing ChatGPT responses reveals how your brand and competitors are perceived across these dimensions.

Brand Mention Extraction

# Extract brand mentions from ChatGPT responsesdef extract_brand_mentions(response_text, brand_list):    """Extract brand mentions and sentiment from response"""    mentions = []    response_lower = response_text.lower()        for brand in brand_list:        if brand.lower() in response_lower:            # Find position and context            position = response_lower.find(brand.lower())            context = response_text[max(0, position-50):position+len(brand)+50]                        mentions.append({                "brand": brand,                "position": position,                "context": context,                "mentioned": True            })        return mentions# Apply brand extraction across all responsesbrand_list = ["YourBrand", "Competitor1", "Competitor2", "Competitor3"]brand_mentions_udf = udf(    lambda text: extract_brand_mentions(text, brand_list),    ArrayType(MapType(StringType(), StringType())))analysis_df = results_df.withColumn(    "brand_mentions",    brand_mentions_udf(col("chatgpt_response.response_text")))

Competitive Positioning Analysis

# Analyze competitive positioning across query categoriescompetitive_analysis = analysis_df \    .select(        "query_category",        "buyer_stage",         explode("brand_mentions").alias("mention")    ) \    .select(        "query_category",        "buyer_stage",        col("mention.brand").alias("brand"),        col("mention.position").alias("mention_position")    ) \    .groupBy("query_category", "buyer_stage", "brand") \    .agg(        count("*").alias("mention_count"),        avg("mention_position").alias("avg_position")    ) \    .orderBy("query_category", "buyer_stage", desc("mention_count"))competitive_analysis.show(50)

Response Quality Scoring

# Score response quality and relevancedef calculate_response_score(response_text, query_text):    """Calculate response quality score based on multiple factors"""    if not response_text or "error" in response_text:        return 0        # Length score (optimal range: 100-400 words)    word_count = len(response_text.split())    length_score = min(1.0, word_count / 200) if word_count < 200 else max(0.5, 400 / word_count)        # Relevance score (keyword overlap)    query_words = set(query_text.lower().split())    response_words = set(response_text.lower().split())    relevance_score = len(query_words.intersection(response_words)) / len(query_words)        # Structure score (presence of lists, examples)    structure_score = 0.5    if any(marker in response_text for marker in ["1.", "2.", "-", "•"]):        structure_score += 0.3    if any(word in response_text.lower() for word in ["example", "for instance", "such as"]):        structure_score += 0.2        return (length_score * 0.4 + relevance_score * 0.4 + structure_score * 0.2) * 100response_score_udf = udf(calculate_response_score, FloatType())scored_df = analysis_df.withColumn(    "response_quality_score",    response_score_udf(        col("chatgpt_response.response_text"),        col("query_text")    ))

Feeding Results Back to GEO Dashboard

Relixir tracks content performance, simulates new AI queries, and adapts to trends, competitors, and your brand voice automatically (Relixir). The processed Spark results integrate seamlessly with Relixir's dashboard for actionable insights.

Data Export Format

# Prepare results for Relixir dashboard integrationdashboard_export = scored_df.select(    "query_id",    "query_text",    "query_category",    "buyer_stage",    "priority_score",    col("chatgpt_response.response_text").alias("ai_response"),    col("chatgpt_response.tokens_used").alias("tokens_consumed"),    "brand_mentions",    "response_quality_score",    current_timestamp().alias("processed_at"))# Export to S3 for Relixir ingestiondashboard_export.write \    .mode("overwrite") \    .option("header", "true") \    .csv("s3://your-bucket/relixir-dashboard-import/")print(f"Exported {dashboard_export.count()} processed queries to Relixir dashboard")

Performance Metrics Calculation

# Calculate key GEO performance metricsperformance_metrics = scored_df.agg(    # Brand visibility metrics    (sum(when(array_contains(col("brand_mentions.brand"), "YourBrand"), 1).otherwise(0)) / count("*") * 100).alias("brand_mention_rate"),        # Response quality metrics      avg("response_quality_score").alias("avg_response_quality"),        # Competitive metrics    (sum(when(array_contains(col("brand_mentions.brand"), "YourBrand"), 1).otherwise(0)) /      sum(when(size(col("brand_mentions")) > 0, 1).otherwise(0)) * 100).alias("competitive_share")).collect()[0]print(f"Brand Mention Rate: {performance_metrics['brand_mention_rate']:.2f}%")print(f"Average Response Quality: {performance_metrics['avg_response_quality']:.2f}")print(f"Competitive Share: {performance_metrics['competitive_share']:.2f}%")

Converting Data into Actionable Content Briefs

Relixir can identify Competitive Gaps & Blindspots and take topic gaps to pull original insight from your customers/teams and push out 10+ high-quality blogs per week (Relixir). The Spark analysis reveals specific content opportunities based on AI response patterns.

Gap Analysis and Content Opportunities

# Identify content gaps where competitors dominatecontent_gaps = scored_df \    .filter(~array_contains(col("brand_mentions.brand"), "YourBrand")) \    .filter(size(col("brand_mentions")) > 0) \    .groupBy("query_category", "buyer_stage") \    .agg(        count("*").alias("gap_count"),        collect_list("query_text").alias("gap_queries"),        avg("response_quality_score").alias("competitor_avg_quality")    ) \    .orderBy(desc("gap_count"))content_gaps.show(truncate=False)

Automated Content Brief Generation

# Generate content briefs for identified gapsdef generate_content_brief(query_category, gap_queries, competitor_responses):    """Generate actionable content brief based on gap analysis"""        # Extract common themes from gap queries    all_words = " ".join(gap_queries).lower().split()    word_freq = {}    for word in all_words:        if len(word) > 3:  # Filter short words            word_freq[word] = word_freq.get(word, 0) + 1        top_keywords = sorted(word_freq.items(), key=lambda x: x[1], reverse=True)[:10]        # Analyze competitor response patterns    avg_length = sum(len(resp.split()) for resp in competitor_responses) / len(competitor_responses)        brief = {        "category": query_category,        "priority": "High" if len(gap_queries) > 50 else "Medium",        "target_keywords": [kw[0] for kw in top_keywords],        "recommended_length": f"{int(avg_length * 1.2)}-{int(avg_length * 1.5)} words",        "content_angle": f"Address {len(gap_queries)} customer questions in {query_category}",        "sample_queries": gap_queries[:5]    }        return brief# Apply brief generation to top content gapscontent_briefs = []for row in content_gaps.take(10):  # Top 10 content opportunities    brief = generate_content_brief(        row["query_category"],        row["gap_queries"],        []  # Would include competitor responses in full implementation    )    content_briefs.append(brief)# Export content briefsimport jsonwith open("/tmp/content_briefs.json", "w") as f:    json.dump(content_briefs, f, indent=2)

Real-World Results: Series-B SaaS Case Study

Relixir's approach helped a Series-B SaaS client increase their ChatGPT top-answer share from 14% to 38% in just 30 days (Relixir). This dramatic improvement demonstrates the power of systematic AI query simulation and optimization.

Implementation Timeline

Week

Activity

Results

Week 1

Spark cluster setup, initial 5,000 query simulation

Baseline: 14% brand mention rate

Week 2

Gap analysis, competitor research, content brief generation

Identified 47 high-priority content opportunities

Week 3

Content creation and publishing based on briefs

Published 12 optimized articles

Week 4

Follow-up simulation with 3,000 new queries

Achieved: 38% brand mention rate

Key Success Factors

  1. Scale of simulation: Processing 10,000+ queries revealed patterns invisible in smaller samples

  2. Systematic gap identification: Spark's distributed processing identified specific competitor advantages

  3. Rapid content iteration: Relixir's content engine published optimized articles within days (Relixir)

  4. Continuous monitoring: Ongoing query simulation tracked improvement in real-time

Performance Metrics Achieve

Frequently Asked Questions

What is Generative Engine Optimization (GEO) and why is it important?

Generative Engine Optimization (GEO) is a strategic process of formatting and structuring content so AI platforms like ChatGPT, Perplexity, Claude, and Gemini can easily understand, extract, and cite it when answering user queries. Unlike traditional SEO that focuses on rankings, GEO focuses on visibility in AI-generated responses, as AI engines predict responses based on patterns in their datasets rather than scanning live indexes.

How does Apache Spark help with running large-scale ChatGPT query simulations?

Apache Spark enables distributed processing of thousands of ChatGPT queries simultaneously across multiple nodes, making it ideal for running 10,000+ simulations efficiently. Spark's parallel processing capabilities allow you to test various query patterns, analyze response variations, and optimize content for better AI visibility at scale, which would be impossible with sequential processing.

What makes AI search engines different from traditional search engines?

AI engines such as ChatGPT, Gemini, Claude, and Perplexity do not use the concept of 'rankings' but rather focus on 'visibility'. They predict responses based on patterns in their training datasets rather than scanning a live index or fetching pre-written content. This fundamental difference means businesses must optimize for AI-generated answers or risk disappearing from view entirely.

How can businesses optimize their content for AI-driven search engines?

Businesses need to focus on creating content that follows E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness) and is structured for easy AI comprehension. This includes using clear headings, factual information, and authoritative sources. Companies like Relixir.ai specialize in helping brands optimize for AI-driven search engines by analyzing how AI platforms interpret and cite content.

What are the key benefits of running query simulations for GEO?

Running large-scale query simulations helps identify which content formats and structures perform best in AI responses, reveals gaps in current optimization strategies, and provides data-driven insights for improving visibility. By testing thousands of variations, businesses can understand how different AI engines interpret their content and adjust their GEO strategies accordingly for maximum impact.

How do you measure success in Generative Engine Optimization?

Success in GEO is measured by visibility and citation frequency in AI-generated responses rather than traditional ranking positions. Key metrics include how often your content is referenced by AI engines, the accuracy of citations, and the context in which your brand appears in AI responses. Tools and platforms are emerging to help track these new visibility metrics across different AI search engines.

Sources

  1. https://relixir.ai/

  2. https://relixir.ai/blog/optimizing-your-brand-for-ai-driven-search-engines

  3. https://relixir.ai/blog/the-ai-generative-engine-optimization-geo-platform

  4. https://semking.com/rankings-dont-apply-ai-search/

  5. https://writesonic.com/blog/what-is-generative-engine-optimization-geo

  6. https://www.linkedin.com/pulse/leveraging-generative-ai-apache-spark-transforming-mich-lxbte

  7. https://www.superlines.io/articles/what-tools-are-there-to-help-me-rank-in-chatgpt

The future of Generative Engine Optimization starts here.

The future of Generative Engine Optimization starts here.

The future of Generative Engine Optimization starts here.

Relixir

© 2025 Relixir, Inc. All rights reserved.

San Francisco, CA

Company

Resources

Security

Privacy Policy

Cookie Settings

Docs

Popular content

GEO Guide

Build vs. buy

Case Studies (coming soon)

Contact

Sales

Support

Join us!