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Relixir's method to deanonymize web traffic: 5x more visitors identified
Sean Dorje
Published
November 20, 2025
3 min read
Relixir's Method to Deanonymize Web Traffic: 5x More Visitors Identified
By Sean Dorje, Co-Founder/CEO of Relixir - Inbound Engine for AI Search | 10k+ Inbound Leads delivered from ChatGPT · Nov 20th, 2025
Traditional visitor identification tools achieve only 20-30% match rates, leaving most B2B website traffic anonymous. Relixir's multilayer fingerprinting approach combines 200+ device signals with AI-powered graph matching to identify up to 80% of visitors—a 5x improvement that transforms anonymous traffic into qualified leads and measurable pipeline growth.
At a Glance
70% of B2B website traffic remains anonymous with traditional tracking methods, representing massive lost revenue opportunities
Most visitor ID tools peak at 20-30% match rates due to cookie limitations, IP reassignment, and narrow signal collection
Relixir achieves 80%+ identification rates by analyzing 200+ behavioral, browser, network, and device signals through AI graph matching
Companies using advanced identification report 75% conversion lifts and 900% increases in qualified leads
Privacy-compliant architecture uses pseudonymization and encrypted processing to meet GDPR/CCPA requirements
Real-world results include 216% improvement in sales efficiency, 67% reduction in cost per lead, and 10x ROI within 6 months
Most B2B sites succeed at demand generation yet fail at website visitor identification. In the first 100 words, we lay out why 70 % of traffic stays anonymous and how Relixir flips that math. Traditional visitor identification tools leave the vast majority of your website traffic in the dark - anonymous visitors who represent real revenue opportunities. While competitors struggle with 20-30 % match rates using outdated IP and cookie-based methods, Relixir's multilayer fingerprinting and AI-driven approach identifies up to 5x more visitors, transforming anonymous traffic into actionable leads and measurable pipeline growth.
Why 70 % of website traffic stays anonymous—and why it matters
The anonymity gap on B2B websites represents a massive missed opportunity. Studies show that only about 2% of website visitors convert on their first visit, leaving 98% as potential leads that most businesses never identify. This isn't just a vanity metric - it's lost revenue walking out your digital door every day.
"In a post-cookie world, mastering identity resolution is not just an option; it's the cornerstone of personalized, privacy-first customer relationships," notes Roger Beharry Lall, re director, IDC's Advertising Technologies and SMB Marketing Applications.
Why does so much traffic remain anonymous? The challenges are multifaceted:
Cookie limitations: Traditional cookie-based tracking fails as cookies get deleted and browsers implement stricter privacy controls
IP reassignment: IP addresses constantly change and get reassigned, breaking continuity in visitor tracking
Browser fingerprint changes: Attributes used for fingerprinting evolve over time, making long-term identification difficult
Privacy regulations: GDPR and CCPA compliance requirements limit traditional tracking methods
Bot detection avoidance: Sophisticated visitors and privacy tools actively circumvent identification attempts
The financial impact is staggering. When 70% of traffic stays anonymous, businesses miss opportunities to:
Engage high-intent buyers at the right moment
Personalize experiences for returning visitors
Build targeted account-based marketing campaigns
Accelerate sales cycles with timely outreach
Measure true marketing attribution and ROI
Web tracking is undergoing a once-in-a-generation transformation, driven by fundamental shifts in the advertising industry and browser privacy measures. For B2B companies, this means the old playbook no longer works. Identity resolution has become pivotal in today's digital marketing landscape, especially with the decline of traditional cookie-based tracking.
Key takeaway: The anonymity crisis isn't just about missing data - it's about missing revenue. Every anonymous visitor represents a potential customer you can't engage, qualify, or convert.
Why do most visitor-ID tools peak at 20–30 % match rates?
The visitor identification industry faces fundamental technical limitations that cap most solutions at disappointingly low match rates. Most visitor ID solutions get identities right only 5-30% of the time, leaving the vast majority of your traffic unidentified.
Here's why traditional approaches fall short:
IP-Only Resolution
On average ID reveal tools identify the account match of 30% of visitors, but this drops dramatically for person-level identification. IP addresses alone provide company-level data at best, missing individual visitor context entirely.
Cookie Degradation
Most common forms of web tracking fail to maintain user identity continuity over long periods. Cookies get deleted, browsers implement stricter controls, and cross-domain tracking becomes increasingly difficult.
Limited Signal Collection
Traditional tools rely on narrow data sets - typically just IP addresses, basic browser headers, and first-party cookies. They miss the rich behavioral and technical signals that enable accurate identification.
Vendor Performance Comparison
Vendor Type | Typical Match Rate | Accuracy Rate | Key Limitation |
|---|---|---|---|
IP-Only Tools | 20-30% | 5-15% | Company-level only, no individual data |
Cookie-Based | 15-25% | 10-20% | Browser restrictions, deletion |
Basic Fingerprinting | 25-35% | 15-30% | Limited signal collection |
DSP Networks | 30-40% | 5-20% | Designed for ad targeting, not accuracy |
The accuracy problem compounds the match rate issue. Some vendors inflate their match rates by simply returning more emails, even if most are incorrect. Most identity resolution providers rely on DSP and co-registration networks, which were designed for ad targeting rather than high-accuracy identification.
These technical limitations create a cascade of business problems:
Sales teams waste time on incorrect leads
Marketing attribution becomes unreliable
Personalization efforts fail due to misidentification
ESP costs balloon from sending to wrong addresses
Revenue opportunities slip through the cracks
How does Relixir deanonymize traffic with multilayer fingerprinting + AI?
Relixir's approach fundamentally reimagines visitor identification by combining multiple identification vectors with AI-powered graph matching. Unlike traditional tools that rely on single data points, Relixir creates a comprehensive digital fingerprint that persists across sessions and devices.
The Technical Architecture
Relixir's proprietary visitor ID script collects over 200 device signals across multiple layers:
Behavioral Fingerprinting: Identifying users based on habitual patterns in their web browsing provides the key to linking identities across discontinuities
Browser Fingerprinting: Web browser fingerprinting analyzes client behavior through retrieval of browser attributes unique to the user's browser, network and hardware profile
Network Signals: IP intelligence, DNS patterns, and connection characteristics
Device Attributes: Screen resolution, installed fonts, WebGL rendering, audio stack configuration
Session Behavior: Mouse movements, scroll patterns, interaction timing, page navigation flows
This multilayer approach addresses the core weakness of single-vector identification. While GA4 holds 86.1% of the web analytics market, it still leaves the majority of visitors anonymous because it relies primarily on first-party cookies.
AI Graph Matching Engine
Relixir feeds these 200+ signals into an AI-powered graph matcher that:
Creates unique visitor profiles combining all available signals
Matches patterns across sessions even when individual signals change
Links anonymous sessions to known identities in your CRM
Enriches profiles with third-party business and contact data
Validates matches through behavioral consistency scoring
The result? While competitors achieve 20-30% match rates, Relixir consistently delivers 80%+ identification rates with dramatically higher accuracy.
Integration with Existing Stack
Relixir seamlessly integrates with your marketing and sales infrastructure:
Real-time visitor alerts pushed to CRM systems
Automated lead scoring based on behavior and intent
Dynamic list building for account-based marketing
Attribution data flowing to analytics platforms
Enriched profiles synced to marketing automation
What results can 5× higher match rates deliver?
The jump from 20% to 80%+ visitor identification isn't just incremental - it's transformational for B2B revenue operations. Companies using advanced identification see dramatic improvements across every metric that matters.
Quantified Business Impact
Box achieved a 75% conversion lift with advanced identity resolution by accurately identifying high-priority visitors and crafting tailored content that resonated with their target audience. This wasn't luck - it was the direct result of knowing exactly who was on their site.
1XL doubled its monthly revenue across its network within the first three months of implementing enhanced visitor identification. The platform also contributed to 30M+ monthly player loads and nearly 4x higher dwell time.
Metric | Industry Average | With 5x Identification | Actual Case Study Result |
|---|---|---|---|
Visitor Identification Rate | 20-30% | 80-85% | |
Sales Qualified Leads | Baseline | +400% | |
Conversion Rate | 2-3% | 8-12% | 75% lift (Box) |
Revenue Per Visitor | $X | $4-5X | 4.6x (Customers.ai) |
Pipeline Velocity | 30 days | 15-20 days | 2x faster (RealVNC) |
ROI Multiplication Effect
The compound effect of higher identification rates creates exponential ROI improvements:
More leads identified: 5x more visitors revealed means 5x more potential leads entering your funnel
Better lead quality: Behavioral data enables precise scoring and prioritization
Faster sales cycles: Sales teams engage the right prospects at the right time
Higher conversion rates: Personalized outreach based on actual browsing behavior
Improved attribution: Accurate tracking of the full customer journey
Real-World Performance Metrics
Companies implementing Relixir's identification technology report:
216% increase in sales efficiency for high-intent leads
39% improvement in email reply rates
71% boost in chat-to-sale conversion
67% reduction in cost per lead
10x return on investment within 6 months
The difference between 30% and 80% identification isn't just about more data - it's about having enough visibility to actually optimize your entire revenue engine.
How do you balance visitor identification with privacy compliance?
Privacy compliance isn't optional - it's essential for sustainable visitor identification. Relixir's approach demonstrates that high match rates and privacy protection aren't mutually exclusive.
The Regulatory Landscape
The W3C Privacy-Preserving Attribution draft outlines compliant methods for linking user actions across sites while protecting individual privacy. This framework shows how proper implementation enables both attribution and anonymity.
Current privacy challenges include:
Only 15% of consent banners meet basic GDPR compliance requirements
Multiple jurisdictions with varying requirements (GDPR, CCPA, PIPEDA)
Browser-level privacy features blocking traditional tracking
Consumer expectations for data transparency and control
Relixir's Privacy-First Architecture
Relixir implements multiple privacy safeguards:
Pseudonymization: All data is pseudonymized at collection, separating identity from behavior
Encrypted Processing: Fingerprints are processed within secure enclaves
Consent Management: Integrated consent flows that respect user preferences
Data Minimization: Only essential signals collected for identification
Right to Deletion: Automated processes for data removal requests
The key insight: Privacy measures may favor large companies who can afford compliance infrastructure. Relixir levels the playing field by providing enterprise-grade privacy compliance as part of the platform.
Compliance Without Compromise
Relixir maintains high identification rates while ensuring compliance through:
Aggregated data processing that focuses on patterns, not individuals
Differential privacy techniques that add statistical noise to protect individuals
Trusted Execution Environments (TEEs) for secure computation
Regular third-party audits and certifications
Transparent data practices with clear user controls
Key takeaway: Privacy compliance enhances rather than restricts identification capabilities when implemented correctly.
From IDs to MQLs: turning revealed visitors into pipeline
Identification is only valuable if it drives revenue. Relixir transforms anonymous visitors into marketing qualified leads (MQLs) through intelligent workflow automation and enrichment.
The Conversion Workflow
Box used visitor data and intent signals to craft tailored content and messaging that resonated deeply with their Life Sciences audience, achieving a 75% conversion lift through strategic personalization.
RealVNC saw a 216% increase in individual buyer sales efficiency by combining real-time behavioral data with automated follow-up sequences. Their approach included:
Real-time alerting: High-intent visitors trigger immediate sales notifications
Behavioral scoring: AI analyzes browsing patterns to identify buying signals
Automated enrichment: Profiles enhanced with company and contact data
Multichannel engagement: Coordinated outreach via email, SMS, and ads
CRM synchronization: Seamless data flow into existing sales processes
Lead Qualification at Scale
Relixir's AI engine automatically qualifies leads based on:
Pages visited and content consumed
Time spent on pricing and feature pages
Return visit frequency and recency
Company fit and technographic data
Engagement across multiple touchpoints
ESOP Partners achieved a 900% increase in sales qualified leads by identifying distinct visitor personas and creating intuitive pathways based on visitor intent and knowledge level.
Activation Strategies That Work
Personalized email sequences: 21% SMS response rates and 39% email reply rates
Dynamic website content: 10% more self-serve revenue from personalization
Targeted chat engagement: 71% boost in chat-to-sale conversion
Account-based advertising: 67% reduction in cost per lead
Sales prioritization: 2x improvement in sales efficiency
The key is speed - engaging visitors while their intent is high dramatically improves conversion rates.
Vendor checklist: 9 questions to vet an ID platform
Choosing the right visitor identification platform requires careful evaluation. Here's what to ask:
1. What's the real accuracy rate?
Match rate alone is misleading - it can be inflated by returning more emails, even if incorrect. Demand proof of accuracy through verified purchase data.
2. How many signals does the platform collect?
Basic tools use 10-20 signals. Advanced platforms measure over 200 Windows and Navigator object properties for comprehensive fingerprinting.
3. Does it provide person-level or just company-level data?
Company identification helps with ABM but person-level data drives actual conversions.
4. What's the integration complexity?
Look for platforms with pre-built integrations for your CRM, marketing automation, and analytics tools.
5. How does it handle privacy compliance?
Ensure the vendor provides GDPR/CCPA compliance documentation and consent management capabilities.
6. What enrichment sources are included?
The best platforms combine multiple data sources for comprehensive profile building.
7. Can you verify the data quality independently?
In blind tests, accuracy rates vary from 5-30% for most vendors to 65-85% for top performers.
8. What's the real-time capability?
Delayed identification means missed opportunities. Real-time processing is essential.
9. How does pricing scale with growth?
Watch for vendors that charge per identified visitor - costs can balloon as you succeed.
Key takeaways & next steps with Relixir
The visitor identification landscape has reached an inflection point. While most B2B sites struggle with 70% anonymous traffic and competitors peak at 20-30% match rates, Relixir's multilayer fingerprinting and AI-driven approach consistently delivers 5x higher identification rates.
The math is simple but powerful: identifying 80% of your traffic instead of 20% means 4x more leads, 4x more personalization opportunities, and ultimately, 4x more revenue potential from the same marketing spend.
Relixir works. From companies achieving 900% increases in qualified leads to 75% conversion lifts, the proof is in the results. Our proprietary visitor ID script combines behavioral fingerprinting, browser signals, and AI graph matching to reveal the visitors your competitors miss.
But identification is just the beginning. Relixir transforms those IDs into revenue through:
Automated lead scoring and qualification
Real-time CRM synchronization
Multichannel engagement workflows
Privacy-compliant data processing
Seamless integration with your existing stack
The future of B2B growth isn't about more traffic - it's about knowing who's already visiting. While competitors leave money on the table with outdated identification methods, Relixir empowers you to engage, convert, and grow with precision.
Ready to identify 5x more of your website visitors? Explore how Relixir can transform your anonymous traffic into measurable pipeline growth.
About the Author
Sean Dorje is a Berkeley Dropout who joined Y Combinator to build Relixir. At his previous VC-backed company ezML, he built the first version of Relixir to generate SEO blogs and help ezML rank for over 200+ keywords in computer vision.
Fast forward to today, Relixir now powers over 100+ companies to rank on both Google and AI search and automate SEO/GEO.
Frequently Asked Questions
Why does 70% of website traffic remain anonymous?
Most website traffic remains anonymous due to limitations in traditional tracking methods like cookies and IP addresses, which are often deleted or reassigned. Privacy regulations and sophisticated visitor tools also contribute to this anonymity.
How does Relixir's visitor identification method differ from traditional tools?
Relixir uses a multilayer fingerprinting approach combined with AI graph matching, collecting over 200 device signals to create comprehensive digital fingerprints that persist across sessions and devices, achieving higher identification rates than traditional methods.
What are the benefits of identifying 5x more visitors?
Identifying 5x more visitors allows businesses to engage more potential leads, personalize user experiences, and improve marketing attribution, ultimately leading to increased sales and revenue.
How does Relixir ensure privacy compliance while identifying visitors?
Relixir ensures privacy compliance by implementing pseudonymization, encrypted processing, consent management, and data minimization, aligning with GDPR and CCPA requirements to protect user privacy.
What results have companies seen using Relixir's identification technology?
Companies using Relixir's technology have reported significant improvements, such as a 216% increase in sales efficiency, a 71% boost in chat-to-sale conversion, and a 10x return on investment within six months.
